Among the approximately 150 participants on the campus of the WHU Otto Beisheim School of Management in Vallendar near Koblenz are traditionally a number of the most renowned entrepreneurial families, like Michael Mack (co-owner of Europa Park Rust), Dr. med. Florian Langenscheidt, the Norwegian-Swiss multi-family entrepreneur Peter Lorange, Susanne Szczesny-Oßing (EWM AG), Marie-Christine Ostermann (Rullko Großeinkauf GmbH & Co. KG) or Family-business-expert Professor Dr. Dr. mult. Hermann Simon from Simon & Kucher.

Diana Research CEO Michael Oelmann moderated discussions with participants like Selina Stihl, family member of EUR 2.8 billion global chainsaw and outdoor power equipment manufacturer Stihl Holding, Christoph Werner, 3nd generation CEO of 10 billion EUR-retailer dm-drogerie markt or Catharina Prym from the 500-year-old industrial company Prym Group.